|One of the best ways to build local business
is through giveaways and sales of items that
bear your company's name, logo, product name,
and/or slogan. Here are some guidelines for
selecting promotional items:
- Promotional items should have value to the
user in order to promote their use and thus
gain advertising value for you.
- The best items have strong re-use (such as
a t-shirt, which can be worn over and over
again) or be in strong demand (such as water
on a hot day).
- Items should be of medium quality (too good
and they won't be used, too cheap and it
degrades your company's image).
Nearly any item can be used in a promotion.
Here are some additional information on these